Quality Arena: A Gorgeous and Elegant Commercial Space

Creating a Unique Exhibition and Sales Experience

Inspired by the principle of sincerity and integrity, Tsai has successfully integrated the client's brand image and product characteristics into the modern design of Quality Arena. One of the unique aspects of this design is the use of the client's own building materials, particularly the tiles sold by the client. These tiles are prominently featured throughout the space, from the bar to the hexagonal bricks and floor tiles on the walls and floors. This not only showcases the variety of choices available to potential customers but also allows them to experience the products in action.

The interior and exterior design of Quality Arena seamlessly integrates with the brand's corporate image, creating a lively, modern, and gorgeous space. The exhibition center serves as a reflection of the brand's characteristics, providing a unique and immersive experience for visitors. The use of lively color tones, warm wood elements, and soft lighting design creates an inviting atmosphere that highlights the quality of the products on display.

With a total area of approximately 661 square meters, Quality Arena is divided into various sections, including a reception area, staff office area, chairman's office, exhibition area, and meeting room. Each area is carefully planned and designed to provide a smooth and efficient visitor experience, ensuring that customers receive all-round services.

During the construction process, Tsai faced the challenge of accommodating the client's belief in traditional Chinese feng shui orientation. As a result, the space for displaying tiles had to be arranged on the second floor. Overcoming this challenge, the designer constructed a safe exhibition space with a strong steel structure, all within the constraints of a limited budget.

Quality Arena was completed in January 2020 and has since been recognized for its outstanding design. It was awarded the Iron A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2021. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. Quality Arena stands out for its integration of industry best practices, competent technical characteristics, and its contribution to a better world.

Overall, Quality Arena by Yueh Ju Tsai is a testament to the power of combining unique design elements with the client's brand image. By showcasing the client's own building materials and creating a visually stunning space, this commercial exhibition center provides a one-of-a-kind experience for both agents and customers.